There’s nothing quite like Charisma!

Difficult to describe and impossible to define, still we know it when we see it.

It’s the man with the magnetic aura that shifts the dynamics of any room he enters without saying more than a few words; it’s the woman with the easy charm that gracefully disarms detractors and turns them into advocates for her cause.

We love to listen to charismatic people. We give greater consideration to their words and greater weight to their deeds.

And there’s no one single mould that encapsulates charisma because charismatic people come in all shapes and sizes. They are male and female, tall and short, conventionally attractive and downright odd-looking.

Some are hyper smart with impressive MBAs, others flunked school and work on instinct alone. Many are lovable; others we love to hate.

But like them or loathe them, we cannot deny the magnetism they seem to have that draws others towards them, making them dominate their immediate environment often without seeming to try.

Steve Jobs had it (they called it his ‘reality distortion field’). Mother Teresa had it despite her diminutive stature. Stephen Hawking has it, in spite of his physical debilitations.

Everything is easier with Charisma.

It’s the h0ly grail of communication, like rocket fuel for your words. It’s the secret shortcut between an audience’s initial uncertainty and their total persuasion and conversion to your way of thinking.

Charisma is like magic!

So does that mean you are either born with it or not? Is this a quality that forms part of our genetic makeup and DNA? Or is charisma something that can be acquired and developed?

Fortunately, for all of us, it’s the latter.

As I said, charisma is like magic. That’s a good thing, because magic isn’t really magic at all, but a simple skill that anyone with the discipline and willingness can learn to apply to mesmeric effect.

Sure, there are those that are born with a natural magnetism, but for you and me, who are not movie stars, famous singers, leading politicians, or titans of industry (although power and charisma very often do not go hand in hand), charisma is something that we can learn, acquire and improve on to serve our own personal needs.

So here are the 5 Habits of Highly Charismatic People that anyone can use to become a charismatic communicator:

(this article is written in direct response to requests given to my short 3 question survey from my readers about the topics they’d most like me to cover on public speaking and communication. Got anything you’d like to hear about? Take thesurvey here.)

1. Talk more about others than you talk about yourself

In a previous article, I was a little hard on Dale Carnegie’s view about how to structure your speech. But Carnegie (author of the seminal work ‘How to win friends and influence people’) certainly knew a thing or two about charisma. His message was simple:

“To be interesting, be interested!”


We may think that people with charisma are very self-centered, (and many probably are) but look and listen closer and often you’ll find that in any given situation, they talk more about others than themselves.

Typically, they will listen as much, if not more, than they speak and prioritise asking questions over making statements.

They’re the ones that make others feel like they’re the only ones in the room because despite distractions and pressures of time, they still give undivided attention to whoever they are speaking with at any given moment.

I think quote merchant, Robert Brault, summed it up best when he said:

Charisma is not just saying hello. It’s dropping what you’re doing to say hello

So, to develop your own charisma profile, suspend your own ego and focus on others. Even if talking about yourself  in an Elevator Pitch for instance, make it less about what your business does, and more about how it serves and helps others.

In your conversations, make meaningful eye contact with the other person; remember their names; listen empathetically, sympathise sincerely, and praise and complement unhesitatingly. When you ask someone how they are, follow up with pertinent questions that show actual interest. Seek out and highlight the achievement of others whenever possible. Show interest in the things that matter to them, not just you.

It’s the simple law of reciprocity.

When you treat people like they are special, they’ll think of you and treat you as special, right back.

So Rule #1 – Make others the center of attention and they’ll love you for it.

2. Be positive

Negativity is a big turn off. It brings everyone down.

People prefer positive people. They are nicer to be around and more pleasant to listen and talk to.

So Rule #2 is pretty straightforward: Be Positive!

When you speak, speak with positivity (even when the topic is difficult or unpleasant). Seek out the upside, and communicate the possibilities over the obstacles.

It’s the glass half full as opposed to the glass half empty approach to life. It makes others feel good, which means they’ll want to be around you more.

3. Be on a mission

People with a purpose in life are more interesting than people that drift.

We sense their urgency and focus and it’s entrancing, even if we have no personal interest in their particular goal.

It’s the great irony of Bill Gates’ life that despite being at one point the richest man in the world as founder of Microsoft, it is actually only since he became a great humanitarian and philanthropist that people actually now think of him as a charismatic figure. Now, he gives Ted Talks and is constantly feted and quoted, where previously he was always seen as a distant second to his more illustrious nemesis, Steve Jobs.

There is little more engaging