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Elevator Pitch School

Kola at graduation

How do you convince people to buy into what you’re offering, when all you’ve got is just a few moments of their time? An effective Elevator Pitch!

Elevator Pitch School is all about the science of how to convince someone to say ‘yes’, when all you have is a minute of their time.
Finally, get that killer Elevator Pitch that gets you the right response, without making you sound sleazy and salesy.


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# of adverts (on average) your customer sees each day

(seconds) our average attention span today

How it works and what you’ll get


Elevator Pitch School is an online workshop that will help you create the perfect Elevator Pitch that convinces people to say yes to your business or idea.

Your Elevator Pitch should be the first line of your marketing strategy. It’s a concise summary of what your business or idea is really about and unless you can describe it quickly and compellingly, your chances of convincing others to buy into it are low. That’s where my Elevator Pitch Formula gives you the edge over your competition.

The workshop is delivered over the course of 5 Modules, each focusing on a different aspect of your pitch and marketing needs including how to define the problem you solve, your competitors, the value you bring, and what makes a compelling call to action.

By the end of the programme you’ll even understand the neuroscience behind why and how people respond to what you say in your pitch and how to use this to compel them to say yes to you.

Once you’ve signed up for it, it is available 24/7 and 365 days a year so that you can take the programme in your own time at a pace that works for you. It is delivered in a mix of video content, slides, handout notes & worksheets, and exercises to make sure you get the most out of the workshop.

The Modules

Module 1: Introduction to the workshop

The workshop opens with an Introduction that answers some fundamental questions that you will have about Elevator Pitches: what is an Elevator Pitch? Why do I need one anyway? How will it benefit me to have one? What are the common excuses people use for not having a good Elevator Pitch? How does Elevator Pitch School work and what will I get out of it?

Module 1: Brand the problem so they feel the pain

showing you how to kick off your Elevator Pitch and guarantee that your audience will pay attention

Module 4: Put your best features & benefits forward

learn how to talk about the features of your business so that you highlight the benefits they create and value this brings to people’s lives

Module 2: Introduce yourself as the right hero at the right time

learn how to define who you are and what you do to present yourself as the solution to the great problem – all in 20 words or less

Module 5. Finish with Call to Action that gets them to say ‘Yes!’

You”ll be able to create a call to action that psychologically compels them to say ‘Yes’ to the next step you propose, which is the goal of your Elevator Pitch

Module 3: Destroy your competition

understand how to destroy your competitors and in just a few words so your customers don’t give them a second look

Bonus Module. Fifteen Elevator Pitch Model Examples

Elevator Pitch Template Examples from 15 different professions/businesses including Accountant, photographer, life coach, IT/computer repairer, jewellery, event planner, financial adviser and more.

FAQs about Elevator Pitch School


What is an Elevator Pitch and why do I need one anyway?

Your Elevator Pitch is a concise and compelling summary of your business or idea designed to persuade your target audience to buy into what you’re offering and take the next step with you. You must have one, because no matter how great your business or idea, if you cannot persuade other people of its benefits within a short space of time, you will never achieve the success you deserve.

What is Elevator Pitch School?

It’s an online workshop available 24/7 designed entirely by me using the best of everything I know about the power of persuasion to help you create a killer Elevator Pitch that gets you results every time.

What will I learn on the Elevator Pitch School workshop?

The workshop is divided into 10 modules plus an Introduction and ‘Secret Sauce’ Module, each of which deals with a critical part of your pitch, but which also help you nail down your entire approach to the marketing strategy for your business.

Where will I be able to use my Elevator Pitch?

Your Elevator Pitch should be the first stage of your marketing (which is just how you communicate to others to convince them about your business or idea). You can use it in networking breakfasts, client meetings, website videos, investor pitches, business presentations and anywhere else you have to speak to others about what you do, which you probably do every week of your working life in some form or other.

How will the programme work?


The format of the programme is perfectly tailored so that by the end of it, you will have your very own tailor made killer Elevator Pitch that you can use to capture the interest and convince your target audience to buy into what you’re offering, whether they are clients, customers, investors, partners, or the general public.

Since it will be available online 24/7 You can take the workshop day or night, as quickly or slowly as works for you. There are 5 modules plus a Bonus module (15 template elevator pitch examples), each focused on one specific element. Each module is about 30 minutes long so that you get some real depth on that topic but without being overwhelmed.

It uses a mix of video content, slides, handout notes, and short exercises to really help you along.

I’ll also show you the neuroscience of how the brain works in regards to persuasion that will literally blow your mind.

What if I don’t like the programme?

I offer everyone a 30 Day Money Back Guarantee.

Try out the workshop and see how you get on. If it really doesn’t work for you, just drop me a line and I’ll refund your entire fee. That’s basically a risk free purchase!

How much will it cost?

Not set the price yet so I’ll come back to you on that.

The question I guess is really this: How much does it cost you not having a go-to pitch that you can use whenever you need it? How much have you already missed out on because you didn’t make a convincing case when you had your window?

Sign up to my waiting list so you’ll be first to hear about the workshop (and the price) when it comes out.

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