How to analyse your audience so you know exactly what to say to make them listen
Wouldn’t your speech be so much easier if you knew exactly who your audience was and what you needed to say to get them to do what you wanted? It was June 2000 and Prime Minister Tony Blair had been invited to speak to an audience of 10,000 women of the...
Speech ready! Now, what do I do with my hands?
You know what you’re going to say. Slides are done; notes typed; and you’ve practised til you know your speech almost by heart. But the question still nagging at the back of your mind is: What do I do with my hands? Surprisingly, this remains one of the...
The 5 Habits of Highly Charismatic People (or how to communicate with charisma even though you’re not a movie star)
There’s nothing quite like Charisma! Difficult to describe and impossible to define, still we know it when we see it. It’s the man with the magnetic aura that shifts the dynamics of any room he enters without saying more than a few words; it’s the...
Why, when, and how to use storytelling to get what you want.
When he was in Year 2, my son had a particular piece of English homework that was giving him trouble – copy down 5 sentences from any passage without making a mistake. I picked a random passage from the newspaper and set him to work. But try as he might (and my...